Lori Gama's Page

Pepsi announced last month that, for the first time in 23 years, it would not be purchasing advertising during the 2010 televised Super Bowl. The reason: ”In 2010, each of our beverage brands has a strategy and marketing platform that will be less about a singular event and more about a movement,” Pepsi spokeswoman Nicole Bradley said.

This is a significant shift in the stratosphere of Social Media and brands. Basically, Pepsi is through with throwing money into one-way, 30 second ads… Continue

I’ve just read another article bashing Twitter. And, yes, it was written by someone who is NOT in Twitter. (Surprise!)

This person owns a marketing agency and has the good fortune to be writing a column in a business publication that has a very healthy subscriber base, considering the current demise of newspapers. He missed out on an opportunity to educate thousands of people to Twitter, who could have also become his followers.

I want to ask him and many other newspaper columnists and TV talk… Continue

The new Renaissance is upon us–only this time around, it’s called “Web 2.0″ or “Social Networking.” Just like the 14th-17th century Renaissance, in which that era’s artists, scientists, writers, thinkers and inventors exploded with revolutionary art, science, words, thought, and inventions, so it is today, in the 21st century, that the Web is exploding with the spirit of communication, creation and collaboration.

… Continue